Showing posts with label Maine Furniture. Show all posts
Showing posts with label Maine Furniture. Show all posts

Thursday, August 12, 2010

Contemporary Furniture Maker David Margonelli








DAVID MARGONELLI IS ONE OF MAINE'S PREMIER MASTER FURNITURE MAKERS. HE HAS BEEN BUILDING MUSEUM QUALITY PIECES FOR NEARLY FORTY YEARS. HIS FLEXURE LINE OF FURNITURE FALLS INTO THE CATEGORY OF CONTEMPORARY FURNITURE, YET EXHIBITS QUALITIES, SUCH AS SIMPLE, CLEAN LINES, AND FUNCTIONALITY, FOUND IN SHAKER FURNITURE. THE IDEA FOR HIS FLEXURE LINE WAS BORN OUT OF HIS CLIENTS' NEEDS FOR VERSATILITY IN SMALLER SPACES. ALL OF DAVID'S PIECES ARE HANDMADE, AND ARE OF THE FINEST QUALITY AVAILABLE IN THE MARKET.

FOR INSTANCE, DAVID DESIGNED A CONTEMPORARY FURNITURE ROUND TABLE, WHICH EASILY SEPARATES INTO TWO DEMILUNE TABLES, WHICH WHEN COMBINED WITH HIS CONTEMPORARY FURNITURE SQUARE TABLE, FORMS HIS CONTEMPORARY FURNITURE LARGE DINING TABLE. SO BY PURCHASING ONE LARGE TABLE, YOU ARE REALLY BUYING FOUR TABLES.

FLEXURE, BY DEFINITION, IS A CURVE, TURN, OR A BEND, AND FLEXURE FURNITURE, WITH ITS CURVES, OFFERS MULTIPLE SPACE-SAVING APPLICATIONS. DAVID’S CONTEMPORARY FURNITURE WARDROBE, FOR EXAMPLE, HAS AN “S” CURVE FRONT WHICH GIVES YOU MORE ROOM WHERE NEEDED IN THE CONVEX, FOR HANGERS, AND A NECESSARY SMALLER SIDE, IN THE CONCAVE, FOR DRAWERS. THE “S” CURVE FOOTPRINT IS GRACEFULLY SMALLER WHERE IT SITS, BLENDING INTO THE ROOM, AS OPPOSED TO THE TRADITIONAL BULKY, ELEPHANT-IN-THE-ROOM, BOX-STYLE WARDROBE. OTHER CHESTS IN MARGONELLI’S FLEXURE LINE USE CONCAVE AND CONVEX CURVED SIDES WHICH “NEST” TOGETHER TO SEEM AS ONE LARGE CHEST, OR STAND BEAUTIFULLY ALONE ON OPPOSITE SIDES OF THE ROOM.

AS FLEXURE APPLIES TO REPOSE, OR SEATING, IT UTILIZES SMALLER FOOTPRINTS, AND CONTINUES TO EXHIBIT STRENGTHS IN VERSATILITY. HIS CONTEMPORARY FURNITURE SOFA CAN COMFORTABLY ACCOMMODATE A PERSON WHO IS OVER SIX FEET TALL, AS WELL AS SOMEONE WHO IS FIVE FEET TALL. ITS CURVES MATCH ITS ACCOMPANYING PIECES, WHICH BLEND TOGETHER IN AN INVITING, COMFORTABLE, SMALLER FOOTPRINT.

MARGONELLI’S CONTEMPORARY FURNITURE COCKTAIL TABLE FITS EITHER A GLASS TOP, OR AN UPHOLSTERED TOP. FOUR SMALL COCKTAIL TABLES CAN BE LOCKED TOGETHER TO FORM ONE LARGE SQUARE TABLE, OR ARRANGED IN A VARIETY OF WAYS TO PROVIDE EXTRA SEATING WITH A PLACE TO SET A DRINK. (SEE VIDEO)

DAVID MARGONELLI IS A MASTER, WORLD-CLASS WOODWORKER AND ARTIST. HE LOVES WHAT HE DOES, AND IT SHOWS WITH EVERY SINGLE HAND-CUT DOVETAIL, HANDMADE DRAWER PULL, AND IN EACH DESIGN BORN OUT OF HIS CLIENTS' NEEDS. HIS SHOP IS NOT A PRODUCTION FACILTY. DAVID, AND THE TWO TALENTED CRAFTSMEN WHO WORK WITH HIM, MAKE EACH PIECE TO ORDER, ENSURING METICULOUS ATTENTION TO DETAIL. FROM THE CAREFUL, DISCERNING SELECTION OF THE WOOD, TO THE FINAL COAT OF HIS TRADEMARK OIL/VARNISH MIX, EVERY PIECE THAT ENTERS HIS SHOWROOM IS OF THE HIGHEST QUALITY. HIS CUSTOMERS WILL TELL YOU THEY ARE NOT BUYING FURNITURE ... THEY ARE PURCHASING ART.

Wednesday, May 19, 2010

Recent

It's been a while since I have written about what I've been up to. Maine Furniture has certainly come a long way in the last several months, and overall, in the last 7 months, we have made remarkable progress.
Internet Marketing is all about quality links, and quality content, which are measured by a website's page rank (PR). Maine Furniture has a PR of 4 now. We are showing up consistently in the top three positions on Google, Yahoo, and Bing, for the search term "Maine Furniture", for which there are 30,000 searches per month.
The highest quality links are those websites ending with .gov, and we have nearly 20 of those links. I want to thank the cities and towns here in Maine who have chosen to add a link to us on their website. I have designed a new marketing strategy, called Community Based Marketing (CBM) which involves municipalities listing their local businesses and statewide non-profit organizations supporting them. Ie. Maine Furniture/woodworkers, Maine Lobster Commission/ Lobstermen, Maine Restaurant Association. etc ...
The non-profit organizations are in a position to receive many .gov links which will enable them to rise in the search engine result pages (SERPS) therefore generating more exposure to the businesses listed with them. It is my contention that if every town in Maine did this, Maine business will be be towards the top of their respective searches. My goal is to be on the 1st page for the search word "Furniture", for which there are 100 million searches/month. People all over the world, looking for furniture, would see Maine and our woodworkers. This is absolutely attainable.
North Yarmouth is the 1st town in Maine to switch to a .gov and list their local businesses. There are about ten towns listing local businesses, but do not have the .gov. It's still a great start.
The linking campaign is proving successful, and the content aspect of Maine Furniture is growing every day too. I have added 30 of some of the best woodworkers in the state. We are also redesigning our website, to make the navigation a little more clear, and to give it a fresh look. I have also been filming David Margonelli in his shop, making two chests out of curly maple. Please keep checking in for the video of this extraordinary artist, who has been in the trade for nearly 40 years. Beautiful work.

Well, that's it for now ... I will keep up to date with our progress.

Best,

Mark